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Stand By Me Doraemon

//Stand By Me Doraemon
Stand By Me Doraemon 2018-08-21T11:50:08+00:00

Project Description

Synopsis

In 2004 Nobita Nobi is a fourth grader who constantly gets failing grades in his subjects due to his laziness and is always bullied by his classmates Suneo Honekawa and Takeshi “Gian” Goda. His great-great grandson from the 22nd century (year 2136), Sewashi, who watches him every day, travels to Nobita’s timeline while bringing along his robotic cat Doraemon.

Sewashi reveals that if Nobita keeps up his act, he will have a disastrous future: he will marry Gian’s sister Jaiko, have his private company burned down, and will be left with a great debt. To circumvent this, he orders Doraemon to help Nobita, modifying Doraemon’s nose to prevent him from returning to the future unless Nobita gains a better future.

Doraemon & Nobita

Gulliver Tunnel

Character Design

Effective Marketing

There were multiple tie-ins with sponsors such as Hello! Japan TV, Doraemon Expo, Doraemon pop-up stores, Kushin-bo restaurants, as well as live appearances by Doraemon in Jurong Point and Golden Village Cinemas.

Writeups by Straits Times, photoshoots on I-weekly and multiple online blogs helped increase the awareness of Stand By Me Doraemon.

Fantastic Results

Stand By Me Doraemon achieved excellent box office success, being the top grossing Japanese movie and animation in Singapore 2014.